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How personal data affects our issues around privacy and the way we share information

Time for digital marketing to invite consumers to the party

Time for digital marketing to invite consumers to the party

George Pappachen is an executive who has worked on both sides of the consumer privacy relationship. He was the first Global Chief Privacy Officer...

Privacy is dead and the password is a zombie (but there’s still hope)

In a distinguished career as a data privacy legal expert, Theodore Claypoole has gone from being a privacy evangelist to something of a self-confessed...

Once upon a time in a land not so far away . . .

A magical crop grown by peasants but exploited by an evil king in a medieval fairytale land of castles and dragons – probably not...

Ad tech: A blockheaded way of doing things

Victory is ours for the taking. We have been handed the weapons we need to strike the decisive and fatal blow. It has never...

If you’re not trusted, you’re busted

Trust is the foundation of any relationship. Lack of it can destroy friendships and bring down governments. It connects right back to our most...

GDPR and privacy are smokin’ hot for innovation right now

It would probably be a bit much to suggest that a piece of European legislation can be ‘sexy’, but it would be fair to...

Who is peering through your digital windows?

It’s time for you to control what, when and how much people see when they look through your digital windows, says former Unliever data...

Time for a virtual reality check when it comes to our data

We’re over half way through 2016 which, according to just about everybody, is "the year of virtual reality". The number of caveats has crept...

Consumers have the power, now they need the knowledge – an interview with Mick...

  The transformative potential of our personal data is profound. From healthcare to finance to public services, there is potential for better products, greater efficiency...

Latest articles

Patient in scanner

Healthy discussions on Patient Centric Data

In four short months, Future Agenda has covered a lot of ground in its exploration of how patient data will shape the future of...
Credit scoring is becoming less of a game of chance

Giving credit where it’s due

How identity data is driving an alternative market for measuring trust The credit scoring industry is changing in profound ways that will affect just...
Personal Data Week logo

Big Apple, bigger ambitions: A Personal Data Week wrap-up

The dust has settled after the first ever Personal Data Week in New York, but the organisers have done anything but take their foot...
The Hub of All Things – or HAT – logo

Wherever I lay my HAT

The Hub of All Things (HAT) is on a mission to create a better internet that is better for people and businesses by putting...
Digi.me is working to deliver patient centricity by giving health data to the individual

Patients will be rewarded

One of the biggest challenges across the whole health ecosystem is accessing data. Whether for today’s direct care or unlocking tomorrow’s healthcare innovation, timely...